Ezra Jackson Bailey

ezra@ezrajacksonbailey.com · 713-907-1007 · ezrajacksonbailey.com

May 2026 · Punch list + pricing · Rhett Edwards Counseling

Your site needs some love, not a rebuild. Here's where to start.

Hey Rhett — really good catching up the other day. You hired Logan to build a website, and he did: it looks great, the brand carries through, LENS and Brainspotting content is there. But a lot of the back-end stuff that makes a counseling site actually work — being findable on Google, having a real Google Business Profile, getting your reviews in front of prospects — was never set up. That's why you're searching "counselor near me" from your office and not seeing yourself. Fixable, and not nearly as much work as a rebuild.

Private proposal · for your eyes only

01 — What's broken or missing

The punch list, in plain English.

01 Learn More buttons on your homepage aren't working. The ones for Brainspotting and LENS Neurofeedback. Confirmed live on our call.
02 Your page titles all say "Rhett Edwards." Google sees three pages titled identically and basically shrugs. Each one should describe what the page is — your homepage should say something like "Rhett Edwards, LPC — Counseling & LENS Neurofeedback + Brainspotting in Spring, TX."
03 The business-info block in your site code is empty. This is where Google looks for your address, hours, phone, and services. It exists structurally but has nothing in it. Filling it in is one of the highest-leverage fixes on this list.
04 Your LENS and Brainspotting pages are only reachable from the footer. Most visitors won't scroll that far. They should be in the top nav.
05 Your Google Business Profile is half-built. You've got 12 reviews at 4.9 stars — better than your local competitors — but no hours listed, no service tiles, no posts, no owner-responses to those 12 reviews. Google reads that as "this listing is unmanaged."
06 Your 12 Google reviews aren't on your site. Prospects looking at rhettedwards.com can't see them. They're sitting on Google only, doing half their job.
07 A few stock photos in the Specialties section. Fine, but real photos of you and your office would punch way harder.

Plus standard SEO foundation work — meta descriptions, sitemap, dialing back the Squarespace animations — that I'd batch into whatever we end up doing.

02 — Pricing

Three ways in. Pick where to start.

Anything you don't pick now can be added later. No pressure to go big — the Essentials tier honestly fixes a lot.

Essentials

Fix what's broken

$600

$300 month 1 / $300 month 2

Schema, titles, meta descriptions
Fix broken Learn More buttons
Top nav restructure
GBP hours added
Animations dialed back
Month 2 = watch & tune

Tune-Up

Most likely fit

$1,200

50% / 50%, 2–3 weeks

Everything in Essentials
Full GBP buildout + 6 months of posts
Reviews on your site + /reviews page
About page expansion
TherapyDen + GoodTherapy + Inclusive Therapists
Review-collection card design

Full Build

Go all in

$1,600

50% / 50%, 4–5 weeks

Everything in Tune-Up
Dedicated LENS landing experience
2 LENS-specific blog posts
Clinician-referral one-pager
Hero photo of you doing LENS
LENS-specific GBP service tile

03 — Or build your own combo

À la carte add-ons. Stack any of these on Essentials.

If a full tier isn't quite right, start with Essentials and pick whichever of these you want on top. (The Tune-Up and Full Build tiers already bundle most of them in.)

GBP Activation

Services tiled, photos uploaded, owner-responses to your 12 reviews, 6 months of GBP posts drafted in your voice and queued.

$300

Content Refresh

About page rewrite (using your "therapy as art" framing and 20 years of people-experience). Reviews block on the homepage. Dedicated /reviews page.

$300

Real Photos

Shot list for you to capture on iPhone — LENS in action, office interior, you at your desk. I handle the swaps on the site.

$200

Directory Listings

TherapyDen, GoodTherapy, Inclusive Therapists. Three free directories that rank well for niche modality searches.

$150

Review Collection Card

Canva design in your earth-tone brand, QR code straight to your GBP review form, print-ready PDF for Moo / VistaPrint.

$100

LENS Marketing Push

Dedicated LENS landing experience, 2 LENS-specific blog posts, clinician-referral one-pager, hero photo of you doing LENS. (Bundled into Full Build.)

$500

Therapy Merch Concept

Name brainstorm (since therapy threads is taken), brand kit matching your earth tones, 3–5 t-shirt designs in Canva, Printful integration, /shop tab added to your site.

$400

04 — After we ship

Optional ongoing help. Both totally chill.

Two paths. Either I hand you the keys and you owe me nothing else, or you keep me on retainer and I keep your online presence growing. Month-to-month, cancel any time, no minimum.

Maintenance

$99 / month

Uptime, broken-link checks, small content updates (fee changes, hours updates, new specialty additions), directory listings kept in sync.

Active growth

$300 / month

Maintenance + 2 blog posts/month in your voice + weekly GBP posts past the initial 6mo + new review responses + monthly check-in.

05 — What I'd need from you

Three things, that's it.

Admin access to your Squarespace — add ezra@ezrajacksonbailey.com.
Admin access to your Google Business Profile — same email.
Pick a tier (and any add-ons) — reply to my email with what you want. I'll send a quick invoice for the deposit, we set a kickoff for the following week, and I get going. Essentials kickoff is 30 min; Tune-Up or Full Build is 45–60 min.

06 — On ads

Fix the foundation first.

We talked about ads on the call. Honest answer: running ads to a site with broken links and empty business info is paying to send people through a leaky funnel. Once we get the Essentials done, we can revisit ads 90 days later with real data on what searches you're already showing up for — that tells us exactly what'd be worth paying for.

Next step

Reply with a tier, or with questions.

Whatever combo feels right. If anything's unclear or you want to talk it through before deciding, just text me. No pressure to commit on a particular timeline.

ezra@ezrajacksonbailey.com · 713-907-1007