Month 3: found in more places, and one link that does everything.

Your Google profile is now fully worked.

The part of this engagement with the clearest line to new clients has been your Google Business Profile, and as of this month there is nothing left half-done on it.

The posts matter more than they look. A profile that publishes something every week reads to Google as an active business, and it reads to a person deciding between three counselors as someone who is actually there. That queue keeps running whether or not either of us touches it.

A card you can text to anybody.

The biggest new thing this month is rhettedwards.com/c. Open it on your phone. It's built for exactly the moment you described — someone says "we're doing great, I'll reach out if we need anything," and you send them one link to hold onto.

• One tap to save you into their contacts — real contact card, opens the native Add-to-Contacts sheet, not a file they have to figure out.
• Your site, your number, and your office, all one tap each.
• A Google review link that just sits there. You never ask. It's available if someone already wants to, which was the whole point — it sidesteps the ethics problem of asking a current client for a review.
• Directions to suite 225, in your own words — the exact blurb you text new clients, with both Google Maps and Apple Maps buttons under it. So whoever you send it to gets directions in whatever they already use.
• It's hidden from search on purpose, so it can never compete with your actual website. It only exists for people you hand it to.

That link is also what your new business card QR and an NFC tap card will point at.

And a pile of quieter fixes.

• Your three chosen reviews are live on the homepage — Andie W., Chris C., and Leah D. The two LENS ones also appear on your LENS page, right after the explainer, which is the highest-intent moment on your highest-engagement page.
• Your real hours are now correct everywhere — Monday 12–8, Tuesday 10–8, Wednesday closed, Thursday 10–7, Friday 11–5. Site and Google both. A scheduled post that would have published your old hours in October got caught and rewritten first.
• Providence Health Plan added to your insurance list.
• www.rhettedwards.com now redirects properly to the main address. Google had been treating them as two separate websites and splitting your search credit between them. This was the cheapest meaningful fix on the whole list.
• TherapyDen profile built and live — complete, with your license verified against the Texas state registry.
• Minimum age settled at 13 and made consistent. Five different places were saying three different things.

Two of the three directories turned out to cost money.

The proposal named TherapyDen, GoodTherapy, and Inclusive Therapists. When I went to build them, two of the three had changed:

• GoodTherapy is paid only now — roughly $31–50 a month, no free tier.
• Inclusive Therapists has a free tier, but it doesn't include a public profile at all.

Neither is worth your money at that price, so I dropped both rather than spend it, and went looking for free replacements that actually get you seen: Bing Places, Apple Business Connect, Yelp, Healthgrades, and ChoosingTherapy. Those carry into Month 4.

I went quiet on you for three weeks.

I said at the start of August that July had been too quiet from me and that I'd be back in regular contact. Then on August 20 you sent me a whole list of answers — your hours, your minimum age, your Psychology Today login, the directions blurb — and I didn't reply for three weeks. You had to email me to ask where things stood. That shouldn't have happened, and it's not a reflection of anything on your end.

A couple of things sat because of it. Providence was finished in the code on the 20th and didn't reach the live site. Your directions blurb waited. Those are done now.

For the last month of this and anything after it: you'll get a short note from me every week, even in a week where the honest content is "nothing moved." That's a lower bar than I've been holding myself to and it would have prevented all of this.

The real read on whether this worked.

Month 4 is the last month of the four you signed up for, and most of it is measurement rather than building:

• A full before-and-after — site traffic, form submissions, Google Business Profile numbers, search rankings, Psychology Today. Including anything that didn't move. September through November is the honest test, because summer is supposed to be your slow season and we grew through it anyway.
• Psychology Today refreshed to match the site — LENS moved up front, TEFA added, your age range and insurance corrected. It's already sending you calls on an out-of-date profile.
• The remaining free directories — Bing, Apple, Yelp, Healthgrades, ChoosingTherapy.
• The Ochs Labs LENS directory — the highest-value listing left, and one you can do yourself in five minutes now that you're independently licensed.
• Your Google post queue extended through the winter.
• A refreshed business card, email signature, and an NFC tap card, all pointing at your /c link.