Month 1: here's what changed.

Your new site is live at rhettedwards.com.

When I got under the hood of the old Squarespace site, the honest call was that patching it would cost you more in the long run than rebuilding it right. So that's what we did: a brand-new site, built from the ground up around how you actually talk about your work — and then moved onto your own domain, off the monthly Squarespace rent.

The part most people lose sleep over — email — never blinked. I moved everything over and tested it end to end before and after the switch; messages to and from your address kept flowing the whole time. No downtime, nothing in your inbox to do.

The things that were quietly working against you — all fixed.

Every issue I flagged in the audit is now resolved and live on the new site:

• The broken link is gone, and your LENS and Brainspotting pages are up in the main menu instead of buried in the footer — that LENS page is your strongest asset and people can finally find it.
• Your homepage now tells Google what you do and where — a real title, a real description, and a proper headline, instead of three pages all labeled just "Rhett Edwards."
• Your business info is filled in — address, hours, services — which feeds both the site and Google at once.
• The stock photos of strangers are out; your real office, exterior, and Pin Oak sign photos are in (with the LENS-in-session shot still to come).
• Your contact form is trimmed so more of the people who start it actually finish it.
• The outdated Tomball/Katy mentions are corrected — everything points to your Spring (Klein) office now.
• Plus what wasn't even on the list: a real About page from your own story, a therapy-first FAQ, your TEFA landing page, a nervous-system self-check, and your brochure content woven in.

The Google groundwork that was never finished.

This is the invisible work that decides whether you show up when someone searches. It's now in place:

• Google Search Console is reconnected and verified on the new domain, so we can finally see exactly which searches you're showing up for — and your sitemap is submitted so Google indexes the new pages quickly.
• Your Google Business Profile is filled out — categories, hours, and service area (Klein, Tomball, Cypress and more) were already set, so I rewrote your business description and added a few services (ADHD, depression, and an approved-TEFA-provider tile). The profile points at the live site; a couple of those edits are pending Google's quick review.
• Your TEFA packages are submitted to Odyssey and in the approval queue, with Stripe connected — backed by a dedicated TEFA page on the site so families who find the listing land somewhere that builds trust.

The "before" picture we'll measure against.

I captured these the week before I touched anything — so three months from now we can show exactly what moved. The site only just went live, so this is the starting line, not a result yet. Worth being upfront about that: the numbers below are where we began.

The most encouraging number from the audit, for context: when people did reach your LENS page, they spent over seven minutes reading it — they just couldn't find it. That's exactly what this month's work was built to fix.

Make the site sell for you.

With the foundation solid and the site live, Month 2 is about proof and story:

• Your best Google reviews go right on the homepage, so a first-time visitor sees that other people have had a great experience with you.
• I finish your Google Business Profile — service area, photos, and the posts that keep it looking active.
• The LENS page gets its real photo and your video once you've shot them.