Month 4 · September 2026

September, and the full accounting.

What shipped this month, and every number I have behind the summary on the overview page.

Month 4 of 4 · Complete
What shippedSeptember
Google profileApr–Sep

342 interactions, peaking in July.

MonthInteractionsWhat was happening
April64Before we started, profile half-built.
May40Still half-built. A 37% swing in one month.
June69Hours, categories, services, photos all added.
July86Peak. Posts running, every review answered.
August51Directories added. Traffic cooling.
September31 to the 25thTracking to roughly 37 for the month.
Why it cooled

Search didn't drop. Something else did.

First thing I checked was whether the move off Squarespace broke something. It didn't.

Search ConsoleSince 21 June
Clicks to your site58, steady
Times you appeared1,650, trending up
Click-through rate3.5%
Average position35.7 — the number with the most room in it

So you're being found and clicked at a steady rate. The drop is specific to profile interactions, which points at season. April and May make the case on their own: the profile was half-built in both, and it still moved 64 down to 40. That swing was there before either of us touched it.

What I can't prove yet: there's no prior year of profile data to compare against, because the profile wasn't built out before June. One more season settles it.