Month 2: the phone started ringing.

Your busiest month since we started.

Your site went live June 21. July was the first full month it was out there, and it was the strongest month across every measure we're tracking.

Three details from that worth calling out:

• You're now showing up for "therapist near me." That's the most generic, most competitive local search there is. In May you weren't in those results at all. One person told you flat out he found you because your office came up as nearby on Google — that's the mechanism working exactly as intended.
• The inquiries are spread across channels — Psychology Today, your website form, direct texts, and a referral. That's healthier than one channel carrying everything, because it means no single point of failure.
• Two TEFA orders came through Odyssey. The listings rewrite seems to have helped them actually get read.
• 90 people visited the site in July, reading 160 pages between them — against roughly 63 visits a month on the old Squarespace site. Different measuring systems, so directionally right rather than exact.

Making the site sell for you.

Month 1 got the foundation right. Month 2 was about a first-time visitor landing on your site and immediately getting who you are.

• Your About page, rewritten in your voice — the "therapy is an artform" framing, warm and human instead of clinical.
• The stock photos are gone. Real shots of you and your space throughout.
• Every outdated Tomball and Katy mention corrected — the whole site points consistently at your Spring (Klein) office now, which matters more than it sounds like it does. Inconsistent addresses actively suppress you in local search.
• Google Business Profile filled out — services tiled out, description live and approved. Your office photos are queued to load next — that one is on me, not you.
• A crisis-and-emergency line in the footer of every page. Your idea, and the right call — people sometimes reach a counselor's site in a bad moment and need to know immediately that this isn't the right door.

Both handled.

• Your Odyssey listings were running together into one block of text. You were right that something was off — Odyssey's description field reads as code underneath, so the paragraph breaks you typed were getting eaten. I rewrote all four LENS listings with real paragraphs and bullets, and moved your Spring/Klein location up front, since that's how parents actually filter. All four stayed approved through the edit.
• Your brand files are in Canva. The full set — logo in black, white, and vector, the mosaic tree, the R badge, the complete lockup, plus your exact colors and fonts. They're yours for promos, cards, and anything else you want to make.

July was quieter from me than it should have been.

Being straight with you: I front-loaded a lot of work into June, and July was lighter on my end than I'd have liked. The things that mattered got done — the Odyssey fix, the brand kit, the About page — but I wasn't in regular contact and I let a couple of your questions sit longer than they should have.

August is a front-loaded month on purpose, and I'll be back in regular communication. You should hear from me more than you did last month.

Get found everywhere else.

Month 3 is about the places people look that aren't Google, plus a couple of tools you'll keep using after this engagement ends:

• Your three chosen reviews on the homepage — Andie W., Chris C., and Leah D. — plus short thank-you replies posted on your Google reviews.
• Three free directory listings — TherapyDen, GoodTherapy, Inclusive Therapists.
• Psychology Today refreshed to match the site, since it's already sending you calls.
• A digital contact card — one link you can text anyone, with your site, a one-tap save-my-contact, a Google review link, and a way to pass you along.
• A refreshed business card and email signature in the new brand.
• And Tesserae — first design passes on the shirt.