Updated August 5, 2026 · 4-Month Tune-Up Plan · Rhett Edwards Counseling
Two months down. Here's where we are.
The whole point of this engagement was simple: more of the right people finding you online and reaching out. Months 1 and 2 are complete — you have a new site on your own domain, a finished Google profile, and July was your busiest month on record. Month 3 is about getting you found in the places that aren't Google, plus a couple of new things we decided on our August call.
Month 3 of 4 · August · In progress
⚡ Your action itemsUpdated Aug 5
Short list — none of it blocks anything on my end.
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Send me a Canva design link — share any design to ezra@ezrajacksonbailey.com and I can edit it and pass it back. Your Canva Pro plan is single-user, so individual design links are the workaround — no need to upgrade to Business.
Why: so we can trade the business card, email signature, and Tesserae designs back and forth without you re-doing my work by hand.
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Confirm your new Wednesday schedule — you mentioned Wednesdays come off starting the week of Aug 17. Send me the final weekly hours and I'll update Google and the site together so they never disagree.
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Send a fresh email so I can see your current signature — a reply won't show it. I'll rebuild it in the new brand colors.
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Tesserae: react to designs, don't originate them — I'll send first-pass shirt concepts. Tell me what's close and what's off. If you mock something up yourself, text it over.
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The LENS photo + video, whenever it happens — genuinely no rush. Your existing video is holding the spot fine and this hasn't cost you anything. Same with the brain-mapping wording if the LENS developers ever get back to you.
01 — Where things standJuly results
July was your best month on record.
Your site went live June 21. Here's what the six weeks since look like — your numbers first, then Google's.
8
new clients in roughly 35 days
Your count
12–13
people reaching out per month, across all channels
Baseline was ~1
86
Google Business Profile interactions in July
May 40 → June 69 → July 86
548
times you appeared in Google search results in July
+68% per day vs. June
A few things worth pulling out of that:
- You're showing up for "therapist near me." That's about as generic and competitive as local search gets, and two months ago you weren't in those results at all. One person told you outright he found you because your office showed up as close to him on Google.
- The inquiries are coming from everywhere — Psychology Today, the website form, direct texts, and a referral. That spread is the point. No single channel is carrying it.
- Two TEFA orders came through Odyssey, up from one in July.
- 90 people visited the site in July, reading 160 pages between them — up from roughly 63 visits a month on the old site.
- Google is starting to show you to new kinds of searches — teen depression, neurofeedback, counseling in specific zip codes. Some of those zips are farther out than your actual service area, which is normal while Google works out where you belong.
Being straight with you about what this does and doesn't prove. I can't prove the site caused the uptick — nobody can prove that, and anyone who says otherwise is selling something. What I can tell you is that three things line up: your Google profile climbed three months straight, your search visibility is up 68% per day, and the site launched right in the middle of it. Summer is usually the slow season for counseling practices. The real test is September through November, and Month 4's report is where we look at it honestly.
Month 1 — Foundation & first visibilityJune · Complete
Get the basics actually in place.
The plan was to patch the old Squarespace site. Instead we rebuilt it from the ground up and moved it onto your own domain — with zero email downtime.
- Broken link fixed; LENS and Brainspotting moved into the top menu.
- Homepage title and description rewritten so Google understands what you do and where.
- Business info filled in — address, hours, phone, services.
- Google Business Profile activated: hours, categories, first photo set, description.
- Google Search Console reconnected and verified on the new domain.
- Contact form trimmed; slow load-in animations smoothed out.
- Your four TEFA packages submitted to Odyssey with Stripe connected.
Month 2 — Your story & your proofJuly · Complete
Make the site sell for you.
With the foundation solid, this month was about making sure a first-time visitor immediately gets who you are — and that the practical stuff around the site actually works.
- About page rewritten in your own "therapy is an artform" voice.
- Stock photos of strangers replaced with real shots of you and your office.
- Outdated Tomball/Katy mentions corrected — everything points to Spring (Klein) now.
- Google Business Profile filled out — services tiled, description live and approved. (Your office photos are queued to go up next — that one is on me.)
- Your Odyssey/TEFA listings rewritten after you flagged the run-together text. All four now have real paragraphs and bullets, with your Spring/Klein location up front so parents can filter by area. All four stayed approved.
- Your full brand kit delivered into Canva — logo in black, white, and vector, the mosaic tree, the R badge, the full lockup, plus your exact colors and fonts.
- Crisis-and-emergency line added to the footer sitewide — your call, and the right one.
Month 3 — Get found everywhere elseAugust · In progress
Show up where the other searches happen.
Not everyone finds a therapist by Googling a name. This month puts you in the other places people look — and builds you a couple of small tools you'll keep using long after this engagement ends. This is the version we agreed on our August 5 call, which is a little different from the original plan.
Finishing the site
- Your three chosen reviews go on the homepage — Andie W., Chris C., and Leah D., first name and last initial only.
- Short thank-you replies on your Google reviews. You're comfortable with a simple "thanks so much for taking the time" that doesn't confirm anyone was a client — that's the version that keeps you clear of any confidentiality question, and I'll post them for you.
- Consolidate your web address. Google is currently treating www.rhettedwards.com and rhettedwards.com as two separate sites, which splits your ranking credit between them. Merging them should lift where you land in results.
- Your hours updated across the site and Google once your Wednesday change is final.
Getting found in more places
- Directory listings built out — TherapyDen, GoodTherapy, and Inclusive Therapists. All free, all rank well for the modalities you offer.
- Psychology Today refreshed to match the site — photo, personal statement in the same voice as your About page, specialties, and fees. It's already sending you calls; it should be sending you more.
Your new referral tools
- A digital contact card — one short link you can text or email anybody. It gives them your website, a one-tap "save my contact," a link to leave a Google review, and a way to pass you along to a friend. All in your brand, hosted on your own site.
- A refreshed business card and email signature in the new brand, with a QR code pointing at that page.
- An NFC tap card — the little physical card you tap on someone's phone and your contact page opens. I have spares; I'll program you one.
Why we dropped the printed thank-you card. The original plan had a physical card you'd hand clients at the end of your work together. You made a good point on the call: your endings aren't usually clean endings — people trail off and come back a year later. So we swapped it for the digital version, which you can send whenever the moment's right. It also solves the review problem more cleanly: the review link is just there if someone wants it. You're never asking.
End of month
You're discoverable well beyond your own name, and you have a simple way to hand someone everything about you in one tap.
Month 4 — Prove it & decide what's nextSeptember
Confirm the gains, then hand you the keys.
September is when we find out whether this held. It's also the month your fall season starts, which is the real test — summer is historically the slow stretch for counseling practices, and you grew through it.
- A full before-and-after report — site visits, contact form submissions, Google profile performance, search rankings, and Psychology Today views.
- Another six months of Google posts queued so your profile keeps looking active without you thinking about it.
- A final tech sweep for any new broken links or issues that crept in.
- A short walkthrough video so you can keep posting, responding to reviews, and updating your info on your own.
- A straight conversation about whether an ongoing maintenance retainer makes sense, or whether you're all set to take it from here.
End of month
Clear proof of what changed, and a practice you can either hand back to me to maintain or comfortably run yourself.
Alongside — Tesserae ApparelStarting August
The apparel line, starting with one shirt.
You've been circling this since June, and on the August call it got specific. Here's what we landed on, so we're both working from the same picture.
- The name is Tesserae. The individual tiles that make up a mosaic — which is already the whole visual language of your brand. Separately we're fragments; together, and through healing, a masterpiece.
- First product: a t-shirt. Not a hoodie. You'd wear a tee in Texas; you wouldn't wear the hoodie.
- The audience is general, not clinical. Anyone who connects with the idea that brokenness can be put back together into something better than it was. Not a "therapist merch" shirt — that's a later collection if the first one works.
- The feel: subtle, closer to a band tee than a slogan shirt. Good blank, earth tones, something you'd actually wear and your friends would ask about. Design directions we're exploring: the mosaic tree, a small mark on the sleeve, and kintsugi — the Japanese practice of repairing broken pottery with gold so the cracks become the most beautiful part.
- Print-on-demand, no inventory. Nothing gets made until someone orders it, so there's no box of a hundred shirts in your garage. I'm comparing Printful, Printify, Fourthwall, and Apliiq on blank quality — a cheap shirt would undercut the whole idea.
- Then a /shop tab on your site with the one design, and we see what happens.
Add-on — outside the 4-month scope
Merch was always listed as the one optional add-on — $300, covering naming and brand direction, the launch design, the print-on-demand storefront wired up, a /shop tab on your site, and Canva templates so you can make more yourself. I'm starting the research and first design passes now because they're fun and they're cheap to explore. Let's talk about timing and whether it becomes a fifth month before either of us sinks real hours into the build.
One thing worth thinking about: a shop tab on a counseling site can pull against the clinical credibility that's currently converting for you. Options are keeping /shop deliberately quiet, or giving Tesserae its own home. No wrong answer — just worth deciding on purpose.
How we'll know it's workingUpdated Aug 5
The numbers we're watching together.
I captured the "before" column the week before touching anything, so at the end we can show exactly what moved.
| What we're tracking |
Before (late May) |
Now (July) |
Where we're headed |
| People reaching out (all channels) | ~1 / month | 12–13 / month | holding through fall |
| New clients started | — | 8 in ~35 days | steady |
| Google Business Profile interactions | 40 / month | 86 / month | 100+ |
| Times you appear in Google results | not tracked | 548 / month | 1,000+ |
| Google Business Profile completeness | about half-built | fully active | ✓ done |
| Replies on your Google reviews | 0 | 0 | all of them, this month |
| "therapist near me" | not in results | appearing | clicks, not just views |
| Free directory listings | 0 | 0 | 3, this month |
| Psychology Today | ~1 view / month | sending calls | refreshed + measured |
| Site visits | ~63 / month | 90 / month | 150 |
| Pages read per month | not tracked | 160 | climbing |
One caveat on the site-visit row. The "before" number came from your old Squarespace stats and the "now" number comes from the new site's analytics — two different measuring systems, so treat it as directionally right rather than precise. Everything else here is Google's own reporting or your count.
Next step
Two months down, and it's working.
Nothing on your list blocks me — I'm heads-down on the directories, your Psychology Today profile, and the contact card, and I'll have Tesserae concepts for you to react to before long. The one thing I'd ask for soon is a Canva design link so we can trade files properly.
ezra@ezrajacksonbailey.com
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713-907-1007